NBA TEAM
Gulshan Kriplani
MD & Founder
A seasoned expert in retail and modern trade, Gulshan Kriplani brings a rare blend of experience, insight, and practical wisdom to the world of supermarkets and grocery businesses. From managing a local kirana store to building and consulting on large-scale modern trade formats, GK has mastered every aspect of retail — including store setup, inventory planning, customer behavior, and sales optimization.
With over 2000+ retail and supermarket owners benefitting from his informal and formal consultations, and 500+ supermarkets successfully launched under his guidance, GK has become a trusted name in the industry. His data-driven approach, deep market understanding, and hands-on experience help businesses grow sustainably and profitably.
Whether you’re starting fresh or looking to transform your existing retail operation, GK’s expertise serves as a powerful compass to elevate your success.
Dr. Parimal Gupte embodies a rare blend of theoretical knowledge, practical expertise and youthful dynamism. He is well versed in various fields like Business Coaching, Business Consulting, Retail management, Analytical Research, Operational Research & management, Customer Psychology, Mythology & Culture, etc.
Dr. Gupte’s speeches, seminars and consulting sessions are backed up by scientific facts, meaningful figures and powerful thoughts which results in the blooming of the audience’s mind to never before petals of realization. His focused and result-oriented approach in the field of Business and Organizational Development has spawned a vast and ever-growing set of satisfied clientele.
Parimal has consulted for more than 500 companies (MNC’s, MSE’s & SME’s) and addressed more than 700,000 people in 1,000+ talks, his Youtube Channel, blog and seminars throughout the Country. As a Youtuber, blogger and seminar leader, he addresses more than 100,000 people each year.
Dr. Parimal Gupte
Director
Shirish Kedia
Director
Mr. Shirish Kedia is the fourth pillar of NBA. Mr. Shirish Kedia adds two decades of experience to NBA for the garment, apparel, and fashion industry; helping the company achieve a specialization of clothing to its services.
He manages the fashion & clothing segment of supermarkets and standalone clothing stores. Identification of material, quality management, seasonal purchase, dead stock clearance, etc. are the subjects that Shirish carries in his sleeves.
Mr. Shirish is known for purchasing and procurement of material, for which he himself goes with the clients and selects the materials from the place it is manufactured (a process commonly known as Deshavar) at the lowest possible price.
His long-standing experience and expertise in setting up and running stores in the modern or traditional way make him a perfect person to provide training to the entire team related to clothing.
Avinash Kriplani
Senior Project Manager
Md. Sohel
Senior Project Manager
Amit Tekade
Operation Manager
Shrushti Tiwari
Administrative Manager